AEO Index · Category benchmark
AI shopping in Sporting Goods
How stores in Sporting Goods get found by AI shopping agents (ChatGPT, Claude, Perplexity) — the prices that win, how competitive the category is, and the product language agents reward. Based on 6,386 competing stores across 1,673 shopper queries.
How concentrated is it?
The most-surfaced stores account for 3% of Sporting Goods results — wide open — no one dominates, a genuine opportunity to win visibility.
What AI shoppers see priced
The price range agents surface for Sporting Goods — 15,216 products, normalised to USD. Most land in the highlighted band.
$22 – $152 typical · median $55
$6.00$1,000
The language that wins
Terms winning Sporting Goods products converge on in their titles — what merchants optimise to be found for, ranked by how many distinct shops use each.
mat542 shops
e.g. “Yoga mat”
yoga538 shops
e.g. “Yoga mat”
training337 shops
e.g. “TRAINING KIT”
fitness312 shops
e.g. “Fitness Mat”
yoga mat312 shops
e.g. “Yoga mat”
bike256 shops
e.g. “CAROL Bike”
bicycle228 shops
e.g. “Bicycle Mirror”
exercise214 shops
e.g. “Exercise”
camping207 shops
e.g. “Camping pen”
fishing176 shops
e.g. “Gone Fishing”
hockey170 shops
e.g. “HOCKEY SPIT”
tent149 shops
e.g. “Skye 500 Tent”
net137 shops
e.g. “Rebound Net”
tennis134 shops
e.g. “Tennis Set”
burner131 shops
e.g. “Gas Burner”
stove124 shops
e.g. “30" Stove Gas”
ski110 shops
e.g. “Ski Bag”
football104 shops
e.g. “American Football”
soccer100 shops
e.g. “Soccer For Dummies”
lotus96 shops
e.g. “Lotus”
glove94 shops
e.g. “Glove 100”
anniversary92 shops
e.g. “Moon Anniversary Card”
golf91 shops
e.g. “Golf Tees”
practice89 shops
e.g. “Rubber Practice Tip”
cycling83 shops
e.g. “GIGA PUMP For Cycling”
suspension82 shops
e.g. “Suspension Strap”
skate77 shops
e.g. “Skate Mat”
boxing75 shops
e.g. “boxing ring”
kayak75 shops
e.g. “Rapidup Kayak Sail”
person74 shops
e.g. “Massif™ 2-Person Hot Tent”
How to win Sporting Goods
1. Be reachable — expose a machine-readable catalog so AI agents can read your products at all. 2. Match the language — use the winning terms above wherever they’re accurate to your products. 3. Price in-band — land in the typical range unless you’re deliberately premium. The full playbook →