Learn · AEO Index
Understanding agent commerce.
How AI shopping agents find, rank and surface products — and what stores can do about it. Plain-English guides built on what the AEO Index measures across the live agent catalog.
What is AEO (Answer Engine Optimization)?›
AEO is SEO for AI shopping agents. As ChatGPT, Claude and Perplexity start buying on behalf of shoppers, AEO decides whether your products are the ones they surface.
How AI shopping agents decide what to show›
AI shopping agents query store catalogs directly and rank the results. Here is what actually drives which products get surfaced — and what gets ignored.
Why your Shopify store may be invisible to ChatGPT›
Many Shopify stores are completely invisible to AI shopping agents. Here are the three most common reasons — and how to tell which one is costing you.
How the AEO Index is measured›
The AEO Index crawls the live Shopify agent catalog, scores visibility per query by rank, and banks it daily. Here is exactly what we measure — and what we don’t.