AEO Index · Category

Hardware

Who AI shopping agents surface in Hardware — and the product language that wins it. 5,038 merchants competing across 1,502 shopper queries.

How concentrated is it?

Top 5 merchants hold 5% of all Hardware results — wide open — a genuine land-grab.

What AI shoppers see priced

The price range agents surface for Hardware — 13,093 products, normalised to USD. Most land in the highlighted band.

$15 – $150 typical · median $42
$4.50$1,106

The language that wins

Terms winning Hardware products converge on in their titles — what merchants optimise to be found for, ranked by how many distinct shops use each.

saw129 shops
e.g. “Coping Saw”
drill123 shops
e.g. “Mini Drill”
drain111 shops
e.g. “J-Drain 302”
concrete84 shops
e.g. “Concrete Edger”
hammer76 shops
e.g. “CLAW HAMMER”
faucet73 shops
e.g. “Kitchen faucet”
socket59 shops
e.g. “100pc 10 mm Socket Set”
milwaukee58 shops
e.g. “Milwaukee 16"x24" Framing Square”
electrical57 shops
e.g. “Electrical Tape”
screws55 shops
e.g. “Screws”
dewalt55 shops
e.g. “DEWALT Hacksaw”
pliers50 shops
e.g. “Needle Nose Pliers”
screwdriver48 shops
e.g. “Screwdriver Set”
sanding44 shops
e.g. “Sanding Block”
flush40 shops
e.g. “Flush Trim Router Bit”
cement39 shops
e.g. “ROCK HARD CEMENT”
axe39 shops
e.g. “Axe Holder”
bidet38 shops
e.g. “Bidet”
masonry37 shops
e.g. “5" Masonry Saw”
tool box36 shops
e.g. “Tool Box”
rebar36 shops
e.g. “Rebar”
mortar34 shops
e.g. “Mortar Mix Color”
pneumatic33 shops
e.g. “1/8" Pneumatic Hose 2'”
jointer33 shops
e.g. “Brick Jointer”
drywall32 shops
e.g. “DEWALT Drywall Screw Gun, 6.3-Amp”
barometer32 shops
e.g. “Barometer 90mm”
drill bit31 shops
e.g. “Masonry Drill Bit”
cutters31 shops
e.g. “Tile Cutters”
shank30 shops
e.g. “24mm Straight Shank Hand Reamer”
trowel30 shops
e.g. “Gauging Trowel”
Check your store against Hardware →