Learn · AEO Index
AI search vs traditional SEO: what actually changes
If you’ve done SEO, some of your instincts transfer to AI search — and some will quietly mislead you. The fastest way to waste effort on AEO is to assume it’s just SEO with a new name. It isn’t.
What carries over
Clear, accurate product information still wins. Knowing the language your customers use still wins. A fast, well-structured store still helps. The discipline of writing for how people actually search is the part of SEO that matters more than ever.
What doesn’t
Backlinks, domain authority, and keyword-stuffed blog pages do little for an agent that reads your catalog directly. There’s no page-one to climb — an agent returns three to five products and stops. And there’s no second chance below the fold: you’re either in the answer or you’re invisible. Ranking #1 on Google does not mean an agent will surface you.
Where to put your effort
Make your catalog readable by agents, and make your product titles say what shoppers ask for. That’s most of AEO. Check where your store stands →
Keep reading
How to write product titles AI shoppers find →