How to get your products found in Perplexity and Claude

One catalog, many agents

ChatGPT, Perplexity, Claude and others increasingly shop through shared, structured catalog endpoints rather than each scraping the web its own way. Expose your catalog properly and you’re reachable by all of them at once. Stay closed and you’re invisible to all of them at once.

The shared fundamentals

Be reachable (machine-readable catalog), be well-titled (say what shoppers ask for), be priced in range, and encode intent where it’s true. These are agent-agnostic — they’re what every assistant rewards. The checklist →

Verify it

Don’t assume — test. Run your store through the checker → to see what an agent finds when it looks for products like yours, across the queries shoppers actually use.

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