Learn · AEO Index

The AEO glossary

The fast-moving vocabulary of AI shopping, in plain English.

AEO (Answer Engine Optimization)

Making a store visible to the AI agents that shop on customers’ behalf — the agent-era counterpart to SEO. Deep dive →

An assistant (ChatGPT, Claude, Perplexity) that finds and compares products for a shopper, returning a short list rather than a page of results.

The machine-readable feed of your products an agent queries directly — titles, prices, attributes. If you don’t expose one, agents can’t see you.

The open standard for how agents discover and shop a merchant’s catalog. Explainer →

A shopper query your store returns nothing for — a search where you’re invisible to an agent. Closing blind spots is the core of AEO. Find yours →

How often agents surface your store across the queries shoppers ask in your category — the headline number on your store report.

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