AEO Index · Shopper query

“Merino wool shirt”

When an AI shopping agent (ChatGPT, Claude, Perplexity) is asked for merino wool shirt, these are the stores it surfaces — in the order the agent returns them. 7 merchants compete for this query. Prices agents surface run $52–$158 (median $65).

What agents return for “Merino wool shirt”

  1. 1ridgemerino.comMen's Journey Merino Wool T-Shirt$65
  2. 2wuruwool.comMen's 100% Merino Wool Long Sleeve$95
  3. 3unboundmerino.comMen's Short Sleeve Merino Button-Up$158
  4. 4taylorstitch.comThe Merino Tee in Heather Black$62
  5. 5woolly.clothingV Neck Long Sleeve$78
  6. 6The Merino PoloUnisex 100% Superfine Merino T-shirt in 9 Colours$59
  7. 7buycanadiangroup.caMen's Merino Wool T-Shirt — Lightweight$52

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