AEO Index · Store report

apple.com

apple.com doesn’t expose an AI shopping catalog (a machine-readable product endpoint), so AI shopping agents — ChatGPT, Claude, Perplexity — currently can’t see its products at all. To an AI shopper, this store is invisible.

Agent readiness

Which AI-shopping channels can discover apple.com, across the 2026 agent-commerce stack — detected from the store’s own public endpoints.

✕UCP — Universal Commerce Catalog

Shoppable by agents on Shopify, Google, Etsy, Target and more.

✕ChatGPT Instant Checkout (ACP)

Not detected.

✕A2A agent card

A published agent profile at /.well-known/agent-card.json.

✕MCP server

A Model Context Protocol endpoint agents can call directly.

✕Structured product data

schema.org, Open Graph, or a /products.json feed — the universal baseline every web-reading agent reads.

✕llms.txt

An AI-crawler guide at /llms.txt.

Platform detected: Custom / unknown

Make it AI-shoppable

The single highest-leverage fix: expose a machine-readable catalog so agents can read your products. Here’s how →

Re-check apple.com →