AEO Index · Category
Health & Beauty
Who AI shopping agents surface in Health & Beauty — and the product language that wins it. 7,195 merchants competing across 1,432 shopper queries.
Who wins AI search
| Merchant | Appearances | #1 wins | Avg rank |
| Exclusive Books Onlineexclusivebooks.co.za | 51 | 8 | 4.3 |
| Barnes & Nobleshop.barnesandnoble.com | 53 | 10 | 4.8 |
| Atlantic Booksatlanticbooks.com | 50 | 8 | 4.9 |
| Books by splitShopsbooksby.splitshops.com | 47 | 6 | 4.9 |
| GTCgtc.co.uk | 35 | 10 | 3.6 |
| P. Louise Cosmeticsplouise.co.uk | 37 | 9 | 4.5 |
| TOTALSKINmytotalskin.com | 23 | 11 | 2.1 |
| kate-minimalistkateminimalist.com | 46 | 2 | 6.6 |
| KITSCHmykitsch.com | 32 | 8 | 4.7 |
| KBM Outdoorskbmoutdoors.ca | 27 | 9 | 3.5 |
| Groceryeshopgroceryeshop.us | 33 | 5 | 5.1 |
| VYSNvysn.com | 34 | 3 | 5.4 |
| WR Book Housewhiterainbookhouse.com | 33 | 3 | 5.4 |
| Care.GiftAbaycare.giftabay.com | 25 | 4 | 4 |
| Piping Rockpipingrock.com | 25 | 3 | 4.2 |
| Handful of Bookshandfulofbooks.com | 26 | 5 | 4.8 |
| VITAMINS UKvitaminsuk.com | 22 | 6 | 3.9 |
| Oz Hair and Beautycheckout.ozhairandbeauty.com | 33 | 1 | 6.3 |
| DermStreetdermstreet.com | 20 | 2 | 3.3 |
| Shop Miss Ashopmissa.com | 24 | 2 | 4.6 |
How concentrated is it?
Top 5 merchants hold 2% of all Health & Beauty results — wide open — a genuine land-grab.
What AI shoppers see priced
The price range agents surface for Health & Beauty — 12,748 products, normalised to USD. Most land in the highlighted band.
$14 – $70 typical · median $29
$4.99$356
The language that wins
Terms winning Health & Beauty products converge on in their titles — what merchants optimise to be found for, ranked by how many distinct shops use each.
hair504 shops
e.g. “Hair Gel”
face315 shops
e.g. “Face Oil”
skin288 shops
e.g. “Skin Musk”
serum266 shops
e.g. “SOS Serum”
mask216 shops
e.g. “Lip Mask”
facial164 shops
e.g. “Facial Scrub”
cleanser160 shops
e.g. “Cleanser”
rice159 shops
e.g. “Rice Toner”
vitamin147 shops
e.g. “Vitamin A”
treatment140 shops
e.g. “Spot Treatment”
nail138 shops
e.g. “Nail Glue”
jewelry132 shops
e.g. “Jewelry Box”
sleep127 shops
e.g. “Sleep”
massage125 shops
e.g. “Massage Oil”
therapy122 shops
e.g. “Therapy Ball”
makeup121 shops
e.g. “Makeup Sponge”
lip114 shops
e.g. “lip oil”
moisturizer109 shops
e.g. “Face Moisturizer”
exfoliating107 shops
e.g. “Exfoliating Scrub”
growth106 shops
e.g. “Hair Growth”
gentle104 shops
e.g. “Gentle”
whitening101 shops
e.g. “Whitening Pen”
amber99 shops
e.g. “Amber”
scrub97 shops
e.g. “Lip Scrub”
balm95 shops
e.g. “Lip Balm”
toothbrush87 shops
e.g. “Toothbrush”
lash85 shops
e.g. “Lash Comb”
strips84 shops
e.g. “Wax Strips”
cleansing84 shops
e.g. “Cleansing Gel”
razor83 shops
e.g. “Razor Cartridges”
Popular searches in Health & Beauty
Real queries AI shoppers ask in this category — see exactly which stores each one surfaces.
APAP MachinesAcne PatchesAcne Spot TreatmentsActivated Charcoal & BindersActivity Monitor AccessoriesActivity Monitor Bands & StrapsActivity Monitor Chargers & BatteriesAcupressure Mats & CushionsAllergy & Hay Fever MedicinesAnkle SupportsAnti-PerspirantAnti-Snoring Sprays & LozengesAntiseptic Wipes & PadsAntiseptics & Cleaning SuppliesAstringentsBB & CC CreamsBar SoapBath & Body Gift SetsBath Melts & TeasBeard BalmsBeard TrimmersBed PadsBed PansBiometric Monitor AccessoriesBiometric MonitorsBlood Pressure Monitor CuffsBlood Typing Test KitsBlushesBlushes & BronzersBody & Facial Hair BleachBody & Hair GlitterBody BalmsBody ButtersBody Butters & BalmsBody Cleansing WipesBody Powder