AEO Index · Category

Health & Beauty

Who AI shopping agents surface in Health & Beauty — and the product language that wins it. 7,195 merchants competing across 1,432 shopper queries.

How concentrated is it?

Top 5 merchants hold 2% of all Health & Beauty results — wide open — a genuine land-grab.

What AI shoppers see priced

The price range agents surface for Health & Beauty — 12,748 products, normalised to USD. Most land in the highlighted band.

$14 – $70 typical · median $29
$4.99$356

The language that wins

Terms winning Health & Beauty products converge on in their titles — what merchants optimise to be found for, ranked by how many distinct shops use each.

hair504 shops
e.g. “Hair Gel”
face315 shops
e.g. “Face Oil”
skin288 shops
e.g. “Skin Musk”
serum266 shops
e.g. “SOS Serum”
mask216 shops
e.g. “Lip Mask”
facial164 shops
e.g. “Facial Scrub”
cleanser160 shops
e.g. “Cleanser”
rice159 shops
e.g. “Rice Toner”
vitamin147 shops
e.g. “Vitamin A”
treatment140 shops
e.g. “Spot Treatment”
nail138 shops
e.g. “Nail Glue”
jewelry132 shops
e.g. “Jewelry Box”
sleep127 shops
e.g. “Sleep”
massage125 shops
e.g. “Massage Oil”
therapy122 shops
e.g. “Therapy Ball”
makeup121 shops
e.g. “Makeup Sponge”
lip114 shops
e.g. “lip oil”
moisturizer109 shops
e.g. “Face Moisturizer”
exfoliating107 shops
e.g. “Exfoliating Scrub”
growth106 shops
e.g. “Hair Growth”
gentle104 shops
e.g. “Gentle”
whitening101 shops
e.g. “Whitening Pen”
amber99 shops
e.g. “Amber”
scrub97 shops
e.g. “Lip Scrub”
balm95 shops
e.g. “Lip Balm”
toothbrush87 shops
e.g. “Toothbrush”
lash85 shops
e.g. “Lash Comb”
strips84 shops
e.g. “Wax Strips”
cleansing84 shops
e.g. “Cleansing Gel”
razor83 shops
e.g. “Razor Cartridges”
Check your store against Health & Beauty →